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TikTok Swift-ly Overcomes Youtube


September 10, 2021
Episode 163


Hosts Joe, Jack, and Producer Kiersten take to the studio to discuss Tiktok news and Facebook's dilemma. Tune in for everything marketing, tech, and culture-related. Hear it all in 33 minutes or less.


Joe Clements
Jack Reid


Alex Reinhard
Kiersten Wonsock

Top Stories

TikTok just beat YouTube in average viewing time, and we have some thoughts about why.

T-Swift joins the Tok, and we're curious why now - what does this mean for TikTok and its diverse demographics. Stick around for the whole discussion.

Facebook has seen its ad conversions plummet after Apple's iOS 14 privacy decision - what's next in their playbook?

Content creation isn't as easy as it seems, and recent industry data gives the insider scoop on just how much work it takes to turn a profit. Stay till the end for the whole discussion.

Episode Video

Episode Transcript

(AI-generated, *somtimes* human-reviewed)

Joe Clements 00:00
So Taylor Swift joined Tik Tok since we did the last episode, which begs the question is Taylor Swift late to tick tock? Tik Tock past its prime. On this episode of Of Record.

Matt Farrar 00:19
Of Record is a podcast focused on the marketing and advertising industry from the perspective of two industry experts hosts Matt for our joke limits are cofounders of strategic digital services, a digital marketing firm based in Tallahassee, Florida, and founded in 2014. I’m Matt Farrar, I’m Joe Clements and I’m Rebecca Romero. And this is the podcast Of Record.

Joe Clements 00:59
Hey, listeners, you have me, your host, Joe Clements we have Jack Reid say hello Jack.

Jack Reid 01:05
Hello Jack

Joe Clements 01:06
We have Kiersten One Sock. Hello. That’s not your real last name. It’s Wonstock. It’s it’s a joke.

Jack Reid 01:13
Also not her last name. It’s Wonsock! Oh, really? Yeah, there’s no Yeah,

Joe Clements 01:18
Well, I’m working here for a while. I’m not a details guy. I’m big picture.

Jack Reid 01:22
She’s not a stock of wands.

Joe Clements 01:23
I’m a I’m a big picture person. Okay, yeah. Also a joke people literally only the people working this office would get or care about so we are going to quickly move past that part of the episode and into a couple of Tik Tok stories. So first story out of the verge Tik Tok reportedly overtakes YouTube and US average watch time. So average monthly watch time on Tic\k Tok is now 24 hours per month compared with 22 hours and 40 minutes for YouTube. So this begs the question of what is actually going on? Are people switching where they’re consuming video? Are they simply consuming more video? Are different groups consuming more tik tok? There’s a little bit of research here, but not a lot. So some of this is going to be speculation on what’s going on there. But I was wondering from our resident Tik Tok extraordinare Kiersten. What do you think? Are you listening to or watching more Tik Tok less YouTube or?

Kiersten Wonsock 02:27
I think I watch. Gosh, I’m so 50/50 because like Tik Tok is like something I would do to pass like 10 minutes real fast. And YouTube is something I like, probably would sit on the couch and watch a couple hours of.

Joe Clements 02:41
Sounds like you have a fun and adventurous life.

Kiersten Wonsock 02:43
Oh, yeah. Friday Night turn-ups, you know it, with the three cats too. Um, I guess like, you know, I guess I see tik tok as quick, cheap entertainment. And I actually think YouTube videos have more quality. And maybe as like someone who does produce a lot of video I see. There’s more quality and stuff that maybe that’s why I like to sit down and actually enjoy it on TV screen or something.

Jack Reid 03:06
Hmm YouTube is transcending.

Joe Clements 03:09
Yeah. Well, I think that’s true. And we talked about this before is people are watching more and more YouTube on full size TVs and in YouTube is becoming a very dominant, full size TV BI-platform. In fact, I think it’s going to be the first full scale fully targeted self serve Ott platform. Yeah. Because it has now and it didn’t have this two years ago. But it has now the the amount of eyeballs to make a run at that.

Jack Reid 03:35
I think this is very interesting. First of all, these numbers are just from Android phones. Anything Yeah, Android on it. So that’s interesting, because I’d love to see if it’s greater on the IOS.

Joe Clements 03:44
because Apple is just a black hole now for everything

Jack Reid 03:46
sure is, well, anything that they don’t want. Yeah, you know, anything. They’re competing here, anything they want, they get done. But, yeah no, I think this is very, very interesting, because it’s not a small discrepancy either. And it’s not It’s not every day that something Google has gets overtaken. That’s not their chat platform.

Joe Clements 04:05
Well so you know, what I think is actually happening here. I think what people are doing is they’re trading other forms of social media time into Tik Tok and because Tik Tok video it’s being compared as video to YouTube instead of just as to any other social media platform. So I think it’s a little bit not an apples to apples comparison. What’s going on there in terms of calling Tik Tok video and calling YouTube video? Yeah. Because people are just subbing out social media time and putting that in a Tik Tok. Or at least that is my theory.

Jack Reid 04:37
Yeah. And, and I don’t think the time that YouTube has normally taken still overlaps with the type of time that you would allocate towards something like Tik Tok or Instagram. I think it’s taking away from Snapchat and Instagram. Yeah, I think like we just talked about YouTube is pushing into its own new unchartered territory.

Joe Clements 04:56
I think YouTube’s competing with other Ott apps. Yeah, like cable and broadcast television fairly directly at this point. I don’t think YouTube is competing with Facebook or Instagram or Snapchat or tik tok.

Jack Reid 05:09
I don’t have cable anymore. And I have a couple of streaming apps, but I don’t I certainly don’t have all of them. But the one that I have been frequenting the most likely is YouTube. Yeah. Because, yeah, the type of content that’s being put on there is greater and higher quality, you know, month over month, you know, that even the people who started off small I mean, Marques Brownlee is a great example. Started off making you know, just little vlogs and are now making really, really, highly produced series and reviews.

Joe Clements 05:39
Well, you will be happy for the story we talked about later when we talk about some new numbers about creators. Oh, interesting. Yeah, stay tuned. JACK.

Jack Reid 05:45
I’ll hang around then. How lovely.

Joe Clements 05:47
So next story out of CNN Taylor Swift joins tik tok and the swifties go mad. Who’s that? swifties or Taylor Swift?

Jack Reid 05:58
Neither I know who they are…

Joe Clements 05:59
So I look I don’t I that’s a little bit of a joke. But I think there’s one Taylor Swift waiting this long to get on Tik Tok is indicative of either she’s becoming very slow to respond to where her audience is a one or two. Like she’s not. I actually don’t have any other interpretation of it. I don’t know how Taylor Swift is just now getting on Tik Tok. If she wants to have a younger audience, if all she cares about is older millennial women as her audience then like it’s probably fine, but one of the issues we’ve talked about with her as a brand is you know, women under 24-25 at this point, Taylor Swift is as old as like Madonna was and we are growing up to us.

Jack Reid 06:43
Are there a lot of people like Taylor Swift on Tik Tok? Yes, I guess Kanye on Tik Tok?

Kiersten Wonsock 06:51
Oh, well, maybe not to that but like, you know, even like Britney Spears has a had Tik Tok before Taylor Swift and

Jack Reid 06:59
are they popular?

Kiersten Wonsock 07:01
Well, Britney Spears is popular because it’s very deranged content of her spinning in circles. And I love Brittany but like I mean, it’s more people watching like, Oh my god, this is a downward spiral for this poor girl. And I think that’s why people like her and that’s why her contents really good.

Jack Reid 07:18
See to me, and this is my ignorance about Tik Tok. It seems to be the most of the stuff that I’m shown. I don’t know if I’ve ever been sent a video from an influencer or from somebody of notoriety. It seems to be very grassroots. Yeah. And very, you know, reliant on content that, you know, Kiersten makes, or somebody here makes and that’s even probably a bad example, because we do this for a living. But you know, the guy on the skateboard, right? He was not a creator for any you know, in the Ocean Spray guy oceans. Yeah, guy. And so I wonder if now, people like Taylor Swift are trying to get in. After that wave has kind of Yeah, after crested a little

Joe Clements 08:01
But my argument here would be if you cared about reaching Gen Z’s. You would have been on it a year ago, or six months ago. Yeah, you would especially six months. You wouldn’t be this late in the game to it. If you cared about reaching Gen Z’s. You probably would have bought some time last summer.

Jack Reid 08:15
Is she not reaching Gen Z?

Joe Clements 08:17
I don’t think so. No, really no. That. Like, remember? Like, yeah, we think of Taylor Swift is people late 20s you know, through late 30s as like, she’s this 18 year old country turn pop star. She’s very young. to like, Alex. Alex, can you remember a time when Taylor Swift wasn’t a big deal?

Alexander Reinhard 08:39
Um. Not really.

Joe Clements 08:40
Yeah, it’s just been around his whole life is the equivalent of, us, Jack growing up and like Madonna was big, but we actually lived most of our memories are after Madonna was really big in the 80s.

Jack Reid 08:49
I was actually thinking about something similar to this the other day. And I think the difference though, is like Madonna, Madonna didn’t have a sustained pop throne during our growing up period, our adolescence and our teen years. I mean, she she popped back up a couple of times that one James Bond song you know

Joe Clements 09:11
a couple of songs every couple years that would get big and she still had enough notoriety to push things in top 40 radio

Jack Reid 09:17
Taylor Swift has this empire and is putting out records that just go platinum in five seconds. Like I still think that like she has this sustained success that I’m just I guess all in all trying to say I’m a little surprised to hear that she’s

Joe Clements 09:29
not permitted but she’s not she’s not going to base Yeah. You know, evidence of this is a Olivia Rodrigo is kind of taking that Taylor Swift mantle of young Taylor Swift and giving that to Gen Z women.

Jack Reid 09:43
I don’t know who that is…

Kiersten Wonsock 09:45
Good for you you look happy as…

Joe Clements 09:48
Yeah you got it.

Jack Reid 09:49
That was really great.

Joe Clements 09:50
You know, she’s driving her car in the suburbs and there are stop signs. That’s song. No, no. Oh, yeah. Driver’s License. That’s the first one. Yeah, driver’s license.

Kiersten Wonsock 10:00
But I think that driver’s license Taylor Swift like, I mean, even her music that she’s put out in Evermore and Folklore is not at all like gauged towards like a Gen Z audience like Gen Z is listening to like I got my driver’s license. And Taylor Swift’s like, I was going to have a baby with you it’s a little more, deeper. And I don’t think that’s what the audience she’s going for. I think maybe she likes growing up with her fandom and the swifties that she has. And she likes writing for those experiences that they’re both going through maybe

Jack Reid 10:33

Joe Clements 10:34
I actually made this criticism of that track for her, which is essentially where she’s at generationally. She’s gonna split her audience in half, because there’s half of her audience, and maybe it’s a different number, half her audience. Are these like, highly educated, like urban career women who aren’t married yet, don’t have kids. That’s her, so she can talk to them. And then you know, and that may actually be 60% of the audience are like, married have children are in a different part of their life altogether. But she’s still writing songs for the smaller and smaller niche of her audience.

Kiersten Wonsock 11:12
We were just saying before we came in here, how the millennial generation is way too big and does not encompass like, like, I

Jack Reid 11:19
mean, yeah, it’s too broad. Yeah. And that’s why it’s being like, fragmented and like, Oregon Trail generation. trail. Yeah. Hey, that’s real man. Yeah, yeah. If you if you didn’t lose buddies in elementary school to snakes, and then

Joe Clements 11:32
shot a lot of squirrels, shot a lot of squirrels

Jack Reid 11:35
he had eat those squirrels too, you know, you can shoot them. But oof

Joe Clements 11:39
so another story out of e-marketer. Unless we had anything to say else on Taylor Swift moving on.

Jack Reid 11:47
Oh, no. Just surprising. Yeah, I think across the board a little surprising.

Joe Clements 11:50
So, out of the e-marketer, Facebook’s measurement problems could affect advertisers, media plans and its bottom line. Apple’s new privacy rules are making it difficult to tie Facebook data to actions that consumers take after viewing ads on the platform, which could have long term effects on ad revenues. So we’ve seen this since iOS 14.5, harder and harder to track pixels are becoming more and more, you know, deprecated, essentially, every month that goes by, I don’t actually believe what this article is posing is true. Because what it’s saying is advertisers will move money to other places. The thing is even being able to track half of your conversions on Facebook is better than being able to track zero of your conversions elsewhere. Oh, yeah. And yeah, better than you know, any other company smaller than Facebook is going to have the same trouble with the tracking.

Jack Reid 12:44
Yeah. And there’s no way Facebook’s going to let that happen too right. Like they they’re going to come up with something they they’re already working internally on on how to

Joe Clements 12:54
well, they have their new API, which is going to be a pain for advertisers to implement. But it’s the I think it’s called the ad reporting API. Yeah. And we have actually haven’t done an implementation for a client on that yet. But that’s where they’re going is where the information is collected by the server and then passed back from your website’s server to Facebook directly. But it’s just another piece of Facebook nightmare compliance for advertisers on the platform ever increasing

Jack Reid 13:22

Joe Clements 13:22
Yeah. And so some, you know, listeners in the agency, world advertising world might know this, listeners outside don’t know this. Facebook is such a burden simply regulated, self regulated advertising platform at this point, I would guess we spend about 50% of our time actually placing Facebook ads and 50% of our time helping clients deal with Facebook policy issues that are constantly changing and unclear.

Jack Reid 13:50
rapidly changing, rapidly changing probably have changed since we started this podcast.

Joe Clements 13:55
There’s probably an email in my inbox right now. So any thoughts on that before we move along?

Jack Reid 14:04
I mean, it to me, I’m just thinking bigger picture with it. And kind of what we’ve gone through this past year with 14.5. And with every social media platforms reaction other than Snapchat being negative, and then now we’re still seeing the repercussions of that. And of course, this is confusing, because 14.5 is implementation. Yeah, in the dark of night was a little confusing. And it’s interesting that the war kind of never really took off. And instead, we’re just having more difficult hoops to jump through.

Joe Clements 14:37
Yeah, I think what’s going on is kind of the next era of that opted in technology is coming and it’ll be here early next year. And then all of this tracking will suddenly become opt in. But everybody’s got to opt in because it’s the only way you can see anything for free on the internet anymore. Has

Jack Reid 14:51
has there been any? Has there been any news about Android implementing a similar? Well, there’s

Joe Clements 14:57
Google’s Google system they’re working on And then there’s another system of a bunch of independent DSPs, I think called unified ID. And so what’s coming next year are these two different ways of doing this one to one, Tracking and Data reporting that requires individual consent and opt in. And in Google side, it goes deeper into like, statistical analysis on like cohorts of people. So that’s where we’re going. It’s just not completely ready yet. But I think all that stuff will be scaled out before pixels disappear by the end of next year. Interesting. So coming back to content creators. This also out of a marketer. survey shows content creators value stability and independence, a survey of over 1400 content creators shows that the creator economy is becoming a more stable career path, and may and many support Why can’t I read is become a more stable career path for many to support themselves and their families, even if it takes a long time to get going. The report found that majority of content creators hope to use their businesses for themselves or their families full time of those who responded 36% said their long term goal was to support themselves with their business 42% said they support a few people only 6% said they were doing it as a hobby 56% said search engine optimization is the primary way they grow their audience that is interest. Yeah,

Jack Reid 16:26
that’s really surprised. Because it’s free. Yeah.

Joe Clements 16:29
Cuz SEO you can do and you can drive traffic, it’s really hard to be competitive for free on Facebook, and Twitter now. apart, yeah, other popular methods, speaking events, hashtags, partnering, and other creators. So not not traditional social media content, because the algorithms suppress this so heavily now. What is interesting is online courses and sponsored content are the most popular ways.

Jack Reid 16:59
Workshops there. So there’s a lot of content that’s oriented around education. Now, there is a massive increase in that that I’ve seen. Yep. directly to the last six months. 10 months. I mean, it has been wild.

Joe Clements 17:14
Yeah, I get hit with every time on YouTube. That’s YouTube is like get rich quick, like fly in this private jet.

Jack Reid 17:20
Yeah. And even like some of the content creators and like influencers that I follow, who may be affiliated with certain companies, like I follow several like photography and tech, you know, blogs, even they have launched their own, you know, masterclasses for certain things in the last nine months, which I’ve been pleasantly surprised about, but it seemed to be overnight, everybody was like, hey, let’s let’s flip this switch and start, you know, offering paid lessons. Shoot, I’ve, I’ve done too, so.

Joe Clements 17:51
So what do you think is the average number of months it takes for a creator to be able to support themselves just on content?

Jack Reid 18:00

Kiersten Wonsock 18:01
I think I would probably say, I mean, I’d say probably a year if you did it right. And did it? Well, I mean, you could probably get things done, depending on what platforms you’re on. And what what those master classes you are offering. I mean, there’s a girl I watch on tik tok, who does master classes of balloon decorating. And it’s incredibly successful for her. So I guess you just kind of find that right audience balloon What? No balloon decorating like for like, those arches and stuff. I know. And I guess I’ll give her a little shout out. Her name’s Houston, we have a party.

Jack Reid 18:37
Hey, that’s a great name.

Kiersten Wonsock 18:38
I know. And I was just like, a weird thing that I kind of clicked on. And a lot of people are like, Oh, my God, I’m doing this for my party. I’m starting a business and I’m doing event decor and stuff. And I mean, it kind of has almost become its own little niche. It’s very fascinating. So I mean, it depends on what your what you have to offer. And if you’re good at teaching other people too. I think that’s another element to it.

Joe Clements 19:05
Alex, Any guesses? On average?

Alexander Reinhard 19:08
I cheated. I

Joe Clements 19:09
How dare you?

Jack Reid 19:10
Yeah, I saw. Alright. So

Joe Clements 19:12
yeah, so the average is 26 months, over two years. So that’s how long it takes. If you want to build a content business, you need to be doing it nights and weekends. Yeah, I’m 26 months is for yourself. The average creator made 50,000 per year. But if you were in the game before to seven years, 100 and 125 was the average range. So it’s a long term process to build this up. So if you’re going to do it, you need to plan two years of doing it with very little reward, and then another say two to four years of doing it to really start to get a good income out of it. That’s what I say about my stocks, stocks. So the other thing this is the platform’s are all competing for creators right now. And one of the reasons I think it takes so long for creators to get going is because they are, why the platforms are competing for creators. Once on a platform, the creators are competing with the platforms for revenue and for attention. So if you’re building your business on YouTube, if you’re building it on facebook, facebook and youtube don’t have an incentive to give you very much free reach. So you’re competing directly with them. But Facebook and YouTube, for example, do want you on their platform because you’re what draws users. So I think there’s this tension there. And I think what you’re going to see with this creator economy is once you have the first open source, like crypto network, yeah, where it’s based on crypto microtransactions, that can be fractions of a penny, you’re gonna see creators go from, you know, taking two years to make $50,000 to if you have anything decent and people can find you, you can make $300,000 in your first couple years, because you don’t have the platform acting as an intermediary, either taking a piece as pass through or suppressing your reach is tik tok

Jack Reid 21:10
so successful because it is the first major social media platform that has been created and really taken off during the Creator. Boom. Or is the next one going to be because I mean, all of the ones I think the problem is I think that’s helped tik tok. Yeah, but I think Tick Tock isn’t going to be the next, you know, this platform that does this with crypto because like it’s a proprietary platform, it’s going to be something that totally probably doesn’t exist yet. Or to the degree that exist, it’s in its infancy, because everything else that’s existed has either existed for 16 years, or you know, has been a social media platform that was geared towards posting pictures or sharing music, than if the next big one is catered towards and has built in from the ground up this foundation of helping creators make money. Yep, that can be huge. Well, I

Joe Clements 22:03
think what it is, it’s a distributed autonomous organization right to do. And so the way the DA works is the people who put it together, are putting it together, either because they are creators in their own right, or like, they’re just interested in building this world, the transactions that happen well, so first thing, nothing would be free on it, everything’s running on a, even if it’s an infinitesimal fraction of the equivalent Penny, everything’s running on transaction. The da o itself takes a piece that the house gets to maintain itself and, you know, grow the network, pay for the servers, whatever. And then everything else is just passing through directly between the consumer and the Creator, which is going to give creators 2345 times more revenue for the same work. Now, the thing that’s you don’t know there is what are the discovery algorithms going to be like on on a DA Oh, and the way I suspect it will work is every This is what Twitter is trying to do is everybody will be able to kind of port in their own discovery algorithm to filter through to filter through the network. So you won’t just be given the discovery algorithm that’s best for the corporation, you’ll have your option, and you’ll just choose what kind of tunes it in for you best. I do think that’s gonna be one of the things and it’ll be 1015 years from now. But people start to become aware of their preferences and algorithms. Oh, sure. I

Jack Reid 23:29
mean, like, what tic tocs? doing? Um, yeah, we’ve got our resident. Which talker in here?

Joe Clements 23:35
Yeah. But you’re still, you’re still training it, but you don’t exactly know what you’re doing. When you’re training? Yeah, in 10 to 15 years, I think people will know, they will have certain, you know, they will know the technical names of the data mining processes that are going on behind the scenes to surface what they like, kind of like when you download title, and it makes you select 15 different music genres an artist you like and then it formulates your own little Well, I mean, look, because the problem is tastes aren’t stable. Right? So how do you account for this? And so one is, well, if you like this 15 songs, you want to have some time decay on it, right? So like, the songs you select today, decay and preference over a certain amount of time so that other things can be inserted into the algorithm. Yeah. And how much do you prioritize something new that you indicate that you like, versus a whole history of like yours, that pattern? Yeah, right. So there’s all these questions implicit when you’re making algorithm to try and discover what’s actually going on in your mind. You know, some people are gonna prefer very stable algorithms that like what I liked last year, is what I’m gonna like this year, show me more. Some people are gonna want a lot more discovering a lot less stability, they’re gonna want new things being injected all the time that they can select from a little bit of everything. Yeah, a little bit, everything all the time. apathy is a tragedy and boredom is a crime. But with your personalized algorithm, you’ll never be bored, you’ll never be bored.

Jack Reid 24:56
Definitely you will be compliant which is kind

Matt Farrar 25:01

Joe Clements 25:01
yep all right so Alex is either stretching his hand or telling me there’s five minutes left it’s somewhat unclear to me the way he does it he may want a high five oh well he’s doing like the you can see this starfish and yeah, he’s like yeah like Suicide Squad thinking.

Jack Reid 25:15
Oh yeah staro

Joe Clements 25:16
yeah. So great. Alright, anything before we close

Jack Reid 25:22
Hey Joe What’s something people are sleeping on this week?

Joe Clements 25:25
Ah The Sleeper…

Jack Reid 25:29
I don’t have one so sorry to put you on the spot. Yeah, I’m

Joe Clements 25:31
actually have a couple. Nah, yeah, I always have some pick your favorite? Uh I think people are sleeping on the degree of actual apathy that exists about continuing COVID outbreaks and so I am relatively bullish on what q4 is going to look like for restaurant and retail and even travel

Jack Reid 25:55
Are you think it just keeps keeps going? Or you think that

Joe Clements 25:59
i mean i think i think you know we’ll be at mu or fire or whatever Greek letter of the alphabet we’re going to be on by st by December

Jack Reid 26:07
well did you see the who said you know, buckle up this is going to be it will mutate like the flu. It is not the flu but it will like it’s what we’ve been saying continue to be something we deal with the seat Yeah, and so I just why vaccines are important.

Joe Clements 26:23
I think people are coming to terms with this like it’s got to be around you got to mitigate it how you think is best if you’re ill or immunocompromised you probably need to stay at home. Otherwise, you know you’re gonna fly the plane wear your mask, you know, you’re gonna do the things you wanted to do anyway. And you know, people will get sick but semi they’re vaccinated most people seem to be surviving and it’ll just be a part of life and that you know, it’ll be in the news but like q4 is probably just gonna roll on with you know, decent economic intensity. Yeah,

Kiersten Wonsock 26:55
they said and a podcast I was listening to cannot remember it. Trust podcast. Yeah, Motley Fool. But they were saying that you it’s gonna probably be very bullish for retail and restaurant. Let’s go for the holidays. Especially because a lot of people are like, I’m going to Cheesecake Factory.

Joe Clements 27:10
No one’s canceling Disney trips either.

Jack Reid 27:12
Someone should cancel Cheesecake Factory though. Yeah, that’s a hot take, but I’ll stand by it.

Kiersten Wonsock 27:16
You don’t like their Bible have a menu?

Jack Reid 27:18
No, I don’t. kearson Do you have anything people are sleeping on? Casper mattresses? Yeah. Yeah, purple mattress. Purple mattress. Casper just go straight to purple. have anything really I’m trying to think of anything? I’ve got one. Okay. Joe, what’s the last movie you saw in theaters?

Joe Clements 27:44
Umm? Do not remember.

Jack Reid 27:46
Kiersten? Producer Alex

Alexander Reinhard 27:50
Black Widow.

Jack Reid 27:51
You saw Black Widow in theaters. Yeah. Oh, lovely. So

Kiersten Wonsock 27:55
I didn’t want to say it but A Star Is Born in 2018.

Jack Reid 27:58
No, that’s fine. I mean, that shows that proves a point here. Yeah. Marvel’s first non sequel prequal new standalone storyline came out this past weekend, and shattered box office records for Labor Day, which also shattered my perception of what the theaters were going to be up to this fall. You have some pretty big films coming out this fall. You’ve got James Bond, which supposedly came out four years ago but is somehow also coming out in October. Daniel Craig’s last foray into double o seven world, you’ve got a new Spider Man, you’ve got vitamin vitamin. You yet Peter, Spider Man. Mac wires back you’ve got the matrix four. You’ve got basically any movie you thought was really great in 2003 2004 or circling back to? You’ve got the eternals you’ve got some do it. The Batman that comes out next year. Don’t wait a while. kearson Yeah, Batman. Oh, no, sorry. Sorry. You’ve got some pretty big tentpole summer block buster movies coming out this fall. And I thought for sure it was going to be this thing where people were gonna be like, man, if I can’t stream it, I’m not going to go. But by golly, if people didn’t go to the theaters in droves on Labor Day weekend to see a movie, they had no idea that was my thing that people are gonna like it. They’re just going back to their life.

Joe Clements 29:29
Yeah, it’s a it’s a risk that is factored into everyday living. People are doing what they’re going to do to mitigate. Are you saying,

Jack Reid 29:36
Are you saying people are sleeping on COVID?

Joe Clements 29:39
Well, look, I mean, I I think I’m just here to be my case. Right. I think people have come to terms with what the actual risk is for them or their families, and are now living in accordance with that risk. And most people have weighed that, like, the risk doesn’t justify living this isolated, miserable life in your house. You rely on Amazon and instacart to bring you everything you need.

Jack Reid 30:03
But the people who are going out in droves weren’t really necessarily doing that in the first place. I mean,

Joe Clements 30:07
yeah, this type of crowd, the type of numbers you’re seeing and things. It’s not just the people who are Oh, no, for sure, for sure. You’ve

Jack Reid 30:13
got a good mixed bag. I mean, they had they made $70 million last weekend, like that was a good mixed bag of people who are over it and people who have checked a box and said, like, I got my vaccine, and now I want to go back out and play. So I mean, despite the media’s best efforts to keep everybody quarantine and locked in their house, yeah, they’re trying. They’re trying but it’s not working. Yeah, I mean, some people should still be locked in their homes. But that’s that’s a different podcast, I believe.

Joe Clements 30:43
The lock you in your house podcast.

Jack Reid 30:46
Producer Alex, do you sleep on anything? Get you think people are sleeping on anything now right now?

Joe Clements 30:51
That’s cool. That’s cool. job you want in this podcast? Sure. Thank you for listening, everyone. As always leave us a review. In your podcast, application of choice. It’s funny, we don’t call them applications anymore. Just the apps. I know. It’s so much more fun to say applicant applications. So so much. Can you open that application for you real quick in your podcast app of choice, and until then we will be back next week with more news and probably a lot more opinion than even news and next week’s episode. So until then, goodbye peace.

Matt Farrar 31:43
record is hosted and produced by me. Matt Farrar, Joe Clements and Rebecca Romero with producer Alex Reinhardt of record is recorded at gray bridge studios in Tallahassee, Florida. This episode was edited by him for Alex Reinhard. Our theme music is composed and performed by Rocco Special thanks to our entire team at SBS. Here’s how you can see more information about the show at our website podcast of As always, we’d appreciate your reviews and ratings in your podcast app of choice. Those ratings and reviews help more people discover the show which helps us keep delivering quality content each week. Thanks for listening