SPEAKERS

Jack Reid, Joe Clements, Matt Farrar

Matt Farrar  00:00

Cristiano Ronaldo makes a triumphant return to the Premier League and knocks a woman unconscious during warm ups in the process. We had that good looking still yeah we had but no not not that way. We had week one of the NFL and some good numbers if you’re Roger Goodell or anyone involved with the NFL compared to last season, we’re going to talk about that we’re going to talk about college sports and NIL deals all coming up on the podcast Of Record. Of Record is a podcast focused on the marketing and advertising industry. From the perspective of two industry experts hosts Matt for our and Joe Clements are co founders of strategic digital services, a digital marketing firm based in Tallahassee, Florida, and founded in 2014. On Matt Farrar, I’m Joe Clements and I’m Rebecca Romero. And this is the podcast Of Record. Hello, everyone. Welcome to the podcast Of Record you’ve got Matt Joe and jack in the studio along with producers Alex and Kiersten. Welcome, everybody. Hello. Hello.

Joe Clements  01:21

Also, I just want to say everybody knows who’s listening. There’s now a YouTube version of this back up and running. It’s been pre pandemic for video, we have video backup, what’s the YouTube channel, Alex? podcast Of Record. So when you search it sometimes it doesn’t come up. What’s the direct URL? You know? Is it backslash? He’ll tell me? Okay, probably should have worked out before the show. But I was looking at the video. I was looking at the video from the last one in my Slack channel that we do have that reminder. I should probably tell people Yeah, that’s a good good reminds me to watch the bloopers probably the highlight

Matt Farrar  01:50

Oh the bloopers are, one of the best thing

Joe Clements  01:52

for content we do is questionable. The bloopers are really high end. Yeah,

Jack Reid  01:56

we just chefs kiss get a link on the website too. Yeah.

Joe Clements  01:59

100% All right. We’re talking about the sportsball

Matt Farrar  02:00

We’re gonna Yeah, this is another just good theme episode. We’re gonna talk about sports.

Joe Clements  02:05

Tell me about Cristiano Ronaldo is abusing women.

Matt Farrar  02:08

Oh, oh, that’s sad. That’s not what what’s happening.

Joe Clements  02:13

said. He knocked out a woman I did.

Matt Farrar  02:15

Well, I did say that. So Cristiano Ronaldo writes in my book. Oh, right. But that’s not what actually happened. He didn’t do it intentionally. He did knock a woman out, though.

Joe Clements  02:25

How you’re leave me up in the air on the story.

Matt Farrar  02:28

That’s how I get them. That’s how I get the listeners in Joe, you got to work with me here.

Joe Clements  02:32

I am the listener, because I don’t know the story.

Matt Farrar  02:34

So if you don’t know Cristiano Ronaldo, returns to the Premier League where he started with Manchester United on Saturday was his first game. They played Newcastle United, they went on to win 4-1. He had a good game, he scored two goals. Especially you know, he’s 36 years old now. So he’s doing pretty well.

Joe Clements  02:52

He’s I’m 36. We’re both scoring goals.

Matt Farrar  02:54

Yeah, great. You’re both you’re both crushing it both making millions. Great billions. Probably. Yeah, just basically the same people. So

Jack Reid  03:04

that’s what we say around Here.

Joe Clements  03:05

is happening right now all of my office. Exactly.

Matt Farrar  03:08

I’ve always called you that personally, especially when I see you running in there like screaming shirtless. And then you get those carpet burns on your knees because you tried to slide across from one side to the other mouth. No

Joe Clements  03:19

spelling errors. Yeah,

Jack Reid  03:20

all of this actually happens. It’s really incredible. That’s why

Matt Farrar  03:23

we set up that like security cameras. Yeah, I get it. That’s why we set this so he knocked out a woman during warm ups by just kicking a ball. It was I think one of the women that like worked for the stadium that was standing on the field because she was supposed to be there and just nailed her in the head and knocked her out. But it’s okay. He made it up to her by giving her his shirt.

Jack Reid  03:44

Oh, okay. See, I try and do that with people and they say no, no, no, thank you.

Matt Farrar  03:48

And you get kicked out of a Starbucks.

Jack Reid  03:49

Yeah, I’m always asked to leave the Applebee’s.

Matt Farrar  03:52

It’s so rude. So rude.

Joe Clements  03:55

Sir, this is a chillis

Matt Farrar  03:57

Why is this relevant to our podcasts? It’s not a sports podcast clear to me. Yeah. But here’s why it’s relevant. This event has returned to the Premier League, one of the biggest watched events on Saturday. Even with college football happening, not just in the US

Joe Clements  04:13

Cue the music jack.

Matt Farrar  04:15

Oh, you didn’t have it ready?

Joe Clements  04:17

Every time Matt says college football. You’re supposed to play the music.

Jack Reid  04:19

I didn’t know that. Nobody told me that.

Matt Farrar  04:21

To be fair, I didn’t know that either. But it seems like a really good idea.

Jack Reid  04:23

Well, yeah, yeah. Yeah.

Joe Clements  04:25

Here we go. college football. All right. Okay, we got it college football. Just anytime he says it. Just push spacebar.

Matt Farrar  04:34

Yeah, cool. So I mean, we had college football, obviously on Saturday. But this was a big deal on Saturday, not just in the United States if you’re a soccer fan, which is a very large and growing population but around the world. Huge fan base for soccer, obviously, and huge fan base for Cristiano Ronaldo in particular, maybe in competition for one of the largest fan base for an individual athlete probably on the planet.

Joe Clements  04:58

Again, we’re there. I feel him Yeah,

Matt Farrar  05:00

I I know you do.

Jack Reid  05:02

So to watch this on Saturday, how would I have gone about doing that  Wow.

Matt Farrar  05:05

There’s your problem. So it wasn’t actually that complicated in the United States. All of the Premier League games in the United States are distributed and streamed by NBCSN NBC Sports Network. So this so popular Yeah, this but this game like if you’re if you’re a soccer fan, like this game was just like any other game, right? It was on peacock, which is where most of the streaming games are for for Premier League games. Yeah. And it was on for cable. When they don’t have it on the primary NBCSN network. They often put it on some of the other lineup, like C and NBC. Yeah. Because there’s not a lot of like sun Saturday morning programming. So they’ll if they have good games, they’ll put it on some of the other NBC family channels. Yeah. This is often not communicated well to customers by the network. So what I noticed going into the weekend last week, is that Rebecca Lowe, who is NBCSN primary host of Premier League coverage, who’s awesome does a great job like huge, huge fan of her does an excellent job of coverage. She’s She’s English she’s from the UK has held the title of being their their primary Premier League host for several years now. She’s in the comments of her own Instagram page, explaining to people how basic cable and streaming packages work so that they can figure out how to watch Cristiano Ronaldo on Saturday.  So I mean, like, that’s how bad it’s gotten is like, Comcast, Universal NBC, like hasn’t even for fans that want to watch it, I haven’t had to communicate, actually.

Joe Clements  06:49

And it took me a minute to put together that Comcast universal, that’s all

Matt Farrar  06:53

they’re owned by the same company, peacock and nbcsn. And Comcast are all the same company in this case

Joe Clements  06:59

I keep track of this professionally. But it’s getting to the point where I keep keep track of what streaming where and how and where to watch it and what to do or if I care about it. But like, it’s kind of insane now like the app like, Oh, is it on this app? If it’s on the app? Is it on the cable network? Is it on broadcast? Now one of the things

Matt Farrar  07:18

used to be the NFL was the most complicated setup because you didn’t know if you were in the region that was going to get the game. Now No, it’s not. No, it’s not because now you could just look at a map. Say NFL TV maps. Yeah.

Jack Reid  07:31

But But listen, ESPN, NBC, I’m in the green zone Donald get this one doesn’t matter what you want to watch. Now the everybody else said you know what, NFL hold our beer. Like we’re gonna make this so complicated and weird on what you have not blacked out in your region, what you have access to with your package. Can you stream it? Do you have to stream it?

Matt Farrar  07:53

But at least at this point, everybody knows I got to get a satellite dish or I’m going to a bar to watch out if you’re out of market,

Joe Clements  08:00

or you’re in a secondary market, right?

Jack Reid  08:03

Yeah. I had friends text me over the weekend trying to figure out how to watch this. I’m not a soccer man myself. But

Matt Farrar  08:11

Joe apparently is but because he and Cristiano Ronaldo are literally the same person

Joe Clements  08:16

you see, hang out. What do you want me to tell you?

Jack Reid  08:17

Did you say See? Yeah,

Joe Clements  08:19

we’re on. We’re on right now. First Name based on first letter basis.

Jack Reid  08:21

All right, J

Matt Farrar  08:22

CR7 baby.

Jack Reid  08:24

So yeah, no. And I said, You know what, guys? I really don’t know. But I’ll look into it for you. It basically was the grandma helped me I need my printer setup type conversation with people my age, trying to watch a soccer game. And I said, you know what it looks like it’s only streaming on, peacock. Peacock, you’re gonna have to get on the peacock real quick and figure that out. Yeah, it’s a mess. And frustrating because it seems to be moving away from ease of use, like the learning curve for all these apps has changed. ESPN has definitely changed. It’s content available.

Matt Farrar  08:58

It’s weird to me that it’s getting worse in the sports world because it’s getting better in other places, right? Like discovery took everything and made it easier in discovery. Plus, you don’t have to have the HGTV app and the Travel Channel app and all these other things like you just discovered worthless

Joe Clements  09:14

I think it’s worse in the sports world because it’s being still priced as if it’s a broadcast product where they’re going to sell national TV ads against it. And so the

Matt Farrar  09:23

I think there’s a decent percentage of the market in the sports world that doesn’t even care about the price at this point, right? Especially in a COVID pandemic world. There’s a decent percentage of people out there that like I agree, this is the thing I’ve got to do. Like I don’t give a crap what the price is.

Joe Clements  09:37

licencees CBS, Fox, NBC, ESPN, ABC and Amazon spent $113 billion to get the NFL broadcast and I know you’re talking about talking about NFL? Oh, yeah. Let’s talk about NFL. Right. So, you know, the the issue for them is they paid that money, essentially under a valuation of like, Hey, this is broadcast TV. We’re going to sell ads for a half million dollars apiece, for You know, three hours or more if it’s Monday night or a Sunday night game, right? You know, except for Amazon, who knows they’re gonna stream it. The problem, the problem is for them to stream it, it is likely that they can make more money, just showing it as restricted as possible, then they can off running a limited number of very high end subscriptions. Now, I actually agree with you. I think you know, what price would you be willing to pay for that a season? Probably as much as a season ticket three, four or $500? Yeah. As season ticket, especially

Matt Farrar  10:33

at this point, right. So I mean, especially with the if you’re not a huge NFL fan that the NFL Sunday ticket package, which is the the only the, exclusive way

Joe Clements  10:43

by the way, the only one that I think matters, and it is the one that is not currently, it expires this year, the contract with at&t, I mean,

Matt Farrar  10:49

because everything else is is basically a single game, right? Yeah, the Sunday night game or the Monday night game or the Thursday night game. It’s the only thing that is a package of games that you can purchase. It’s not an individual standalone game.

Joe Clements  11:01

Yeah. But my opinion on it is I think there’s so much focus on the broadcast side, I think in the future over the next three, four or five years. That NFL Sunday ticket is going to be the most valuable package it’s going to be more valuable than Monday Night Football.

Matt Farrar  11:15

or person and it has to be a package that consider streaming first. Yeah, right. I mean with people with Roku devices and Amazon TV firestick devices and Apple TV devices and tablets. I mean this right now you have to have a DirecTV satellite dish to get it there’s some work if you have a DirecTV subscription if you have a directly it’s very poorly done it that deals worked out seven or eight years ago. It’s just old. Yeah, that’s old I had a like grandfathered work around for a system they came up with for people in like apartment buildings that can’t get a DirecTV satellite dish based on like an old billing address that they never rechecked from many years ago.

Joe Clements  11:29

You’re a criminal and you’re admitting it on this national broadcast.

Matt Farrar  12:00

And But finally, I was I was booted out of the program for this season. So so

Jack Reid  12:06

it’s not criminal. It’s just a pirate.

Matt Farrar  12:08

I’m a rebel man.

Joe Clements  12:09

Let’s talk about, you know, the Sunday ticket package. Because I think that’s the only thing you know, remaining right now. Who do you guys think is best positioned to win it? Who can get the most out of it?

Matt Farrar  12:22

I think Apple and Amazon are probably the two front runners for for going after it. I don’t think DirecTV can even I don’t I don’t know if they’ve been put in a bid for it at this point.

Joe Clements  12:32

By the way at&t spin off. DirecTV or the division, DirecTV that has Sunday ticket discovery. No, they’ve made it its own thing. And so that what they want to do a spin off company, they win the license to the tone. So at&t wants to win the license again, spin out the entity that holds Sunday ticket, do its own thing, correct?

Jack Reid  12:51

I think I think Google and YouTube make a really hard run at it quietly. I think it could be a pretty big temple for you youtube tv that’s been going quite a bit over the last few years. Google was kind of serious about it a few years ago when this was up for discussion, Google. But I think when Amazon came in and started with the Thursday night games, Google got interested. And I think YouTube TV could could do well with

Joe Clements  13:17

so i think you know what, I don’t think the NFL will ever sell it to a tech company. Because it’s too dangerous that the

Matt Farrar  13:23

I think they will make every effort to prevent from selling it to Amazon. Yeah, and they should Yeah, or Apple or you know, YouTube in the in the reason I think Amazon’s way more dangerous than Apple, right? Because like if Jeff Bezos can buy it and instantly monetize it to like your streaming all of the Sunday games and like Oh, did you know that you can purchase this jersey? Like that is instant it’s not instant for apple? Yeah,

Joe Clements  13:46

yeah, I also think with like YouTube, right like it youtube tv to be clear. Yeah, YouTube TV what what happens if YouTube TV is merely instant for so successful, that YouTube TV is the dominant cable so to speak provider in the country? And then when the NFL goes to renew this contract, and that’s all they have to deal with. They can deal with Google or, you know, very small players who can’t afford the package. And then you know, YouTube’s  or Google’s in control. I think the winner will probably end up being ESPN, ABC. Disney’s deep on that ESPN.

Matt Farrar  14:21

Can they spend the money and can they spend the money right now?

Joe Clements  14:23

Can Disney?

Matt Farrar  14:24

Will they let ESPN spend the money? ESPN has been a black hole for them right now.

Jack Reid  14:29

Yeah, ESPN? is in a weird spot. Yeah, like I think

Matt Farrar  14:33

obviously Disney has the money to spend right but like will Disney let ESPN spend that kind of money?

Joe Clements  14:38

Look, I think if you’re gonna build the ESPN streaming app to replace ESPN, which is the marquee property, and Disney’s like recurring revenue stream, it still is even though it’s declining because yeah, Disney gets paid a fixed fee of every cable subscriber for four years, right? It’s like $13 a month per subscriber. Yeah. So it’s huge. The only way Have you come close to fix it? You can’t. You can have all the college lacrosse, rugby. Oh, yeah, National Soccer, all the long tail sports you want on there. But unless you have something that big and that marquee that can put people on, you’re never going to come close to replacing what ESPN?

Matt Farrar  15:16

No, I completely agree with you. No, I mean, I completely agree with you that they they need it. I just I

Jack Reid  15:21

they would be tossing the keys to the kingdom over to ESPN at that point, though, because the NFL already has a lot of competing properties, you know, yeah, NFL primetime and all of that that would have to be absorbed into ESPN. to a certain degree.

Joe Clements  15:35

I have another one for you? Why wouldn’t the NFL just build their own streaming app keep the licensing for themselves?

Jack Reid  15:41

DirecTV that they have a streaming app. Yeah. Well, the NFL app. Why? Because it’s, as the French say, hot garbage.

Joe Clements  15:47

Well, why wouldn’t they just spend the money to build their own streaming app for Sunday ticket?

Jack Reid  15:53

They don’t want they seem to just want to sell…

Joe Clements  15:57

Yeah. By the way, this came up in our interview with Rachael Iverson yesterday on the music industry, is this idea of licensing something out letting somebody versus running it yourself. It’s possible the NFL could make two or three times as much money running it themselves with very little risk.

Jack Reid  16:16

That would be an ideal scenario too but

Matt Farrar  16:18

I mean, the NFL his entire model, though, is kind of like distribute responsibility to, to other broadcast partners. Right. But I mean, across the system, right. Like it distributes decision making across team owners, right? Like I mean, the NFL’s  entire setup as an organization as a it’s a nonprofit, right? Like it distributes decision making authority away from its head. So to put like that much power into the organization seems rather like counterintuitive to what it does. Yeah. What would be my assessment?

Joe Clements  16:53

I mean, MLB did, and it worked really well for MLB. It works so well. For MLB they sold their plot. Yeah, Disney.

Matt Farrar  17:00

Yeah, I agree. Yeah. No, I mean, MLB like the tech stack, there has been really impressive. Yeah, yeah. Yeah. They just have a really problematic sport.

Jack Reid  17:09

I was gonna say it’s unfortunate that that sport is yes, I’m not so sure. They’re not trying to also kill it at the same time. But that’s a whole different podcast for sure. No, I have a very, very serious belief that MLB is trying to self emulate in order to re rebirth baseball, but we can do this on a different podcast. I need to bring my tinfoil hat in for that one.

Joe Clements  17:29

 What else do we have for doing all sorts of theme episodes? Now? We’re way off marketing.

Matt Farrar  17:35

So I mean, look at week one of the NFL this year was up 21% viewership from week one last year,

Joe Clements  17:41

which is good, cuz it was down like 50. from week one last? Yeah. So It wasn’t quite 50%. What would you What would you attribute that to? That?

Matt Farrar  17:49

It’s up? Yeah, that it’s up. 21%. From last.

Joe Clements  17:51

There’s people in the stands again, it doesn’t feel like it doesn’t feel as dystopian, less utopian, like, you don’t have all the political stuff around it like, yeah, the NFL works, because it’s escapism. Right?

Matt Farrar  18:05

It did not feel like Escapism last year,

Joe Clements  18:07

Yeah you can invest yourself in it. But it really doesn’t matter. It’s escapism. Last year, it was not escapism. Yeah. And people don’t want their everyday life coming to that sports meeting experience with them.

Matt Farrar  18:18

Do we think that will change the marketing strategies both around the games themselves and around the Superbowl this year now that it has a little bit more like what it’s supposed to?

Joe Clements  18:31

It should I mean, the problem is all these ad agencies are working out of like, you know, LA, New York, Chicago, in so like, they’re still going to be steeped in this idea of running like homes, yes. of their homes. This idea of running like you know, social responsibility ads, 24 seven on behalf of brands, because they’re in this weird feedback loop with their market research. Where they ask people is, you know, x social issue important to you. People have a bias say yes, because no one’s gonna say no, like, you know, racism or poverty or child hunger isn’t important to me. And so they keep taking that and running more and more socially focused advertising, which can work in certain contexts. But for most NFL fans hate 18 to 34 year old demographic. They just want to be entertained when they watch the game. Yeah, it gets funny.

Matt Farrar  19:18

It again gets away from that escapism that we were just talking about. Yeah. I mean, that direct tv deal. I mean, just not trying to go back to that. But I mean, that’s where, you know, $1.5 billion per year for them to be able to sell advertising during essentially that like, well, seven hour block days

Joe Clements  19:39

that direct tv deal previously does not include advertising rights. What DirecTV is doing is rebroadcasting the local game, so they’re rebroadcasting the local game.

Matt Farrar  19:49

Oh, Okay, so they’re only making their money on the subscription deals. they get zero advertising  rights for that? 

Joe Clements  19:54

Yeah

Matt Farrar  19:55

Okay

Joe Clements  19:55

So if you watch like an Atlanta Falcons game, you’re gonna see the local Atlanta television ads. Gotcha.

Matt Farrar  20:01

Now they were getting zero rev share from that,

Joe Clements  20:04

I can’t recall if it’s zero rev share, but like that’s that, you know, they’re not inserting their own ads into it.

Matt Farrar  20:11

Interesting. Let’s go down to college for a second. I mean, we can’t have a sports episode I don’t think without talking about in i l deals, or Yeah, we’re in week. Well, we just had week two, basically college football. It was an interesting week in Tallahassee for college football. What happened? Just some stuff, just some stuff, man, just some stuff. We don’t want, you know, just some stuff.

Joe Clements  20:39

That’d be bad even to team. Alright, name image likeness, scale name image

Matt Farrar  20:43

likeness. So what has been interesting to me is kind of the, the stance that some universities are taking on it right. And we’ve talked about nihl on previous episodes, so I don’t feel like we need to go through a recap of what it is. But some universities are going like hard. We don’t want to have any part of it. Like we’re, we’re pissed, like the NCAA is, you know, it’s a distraction for our athletes, yada yada yada. Some universities are I don’t know that I’d go so far as to say embracing it, but they understand the fact that if they can be a part of facilitating deals for their players, that that helps keep players happy that they can be a source of like, you know, a little bit of spending money and their players pockets. Yeah, that that’s a good thing. Or recruiting in the future. Yeah,

Jack Reid  21:29

you’re the Alabama quarterback

Matt Farrar  21:30

a million dollars. Yeah. But like the the University, the University facilitate that deal? Oh, no, yeah. But that’s what I’m talking about is University actually helping facilitate deals right. And like having additional goodwill from that, instead of like, being part of the impediment for the players and getting bad will that comes from so gonna have example. The Georgia Tech football team, the University facilitated a deal for the entire team. Oh, yeah, to have matching TiVo branded pajamas that they wore at the team hotel. And they had to like pose for a photo or whatever, as part of like, the brand deal, but the entire team got in on it. So like, you know, everybody got a piece. Nobody was excluded. And like, everybody got to feel good, because like the university facilitated that deal for them, and comfy sand company and got some

Joe Clements  22:20

here. I think there’s enough going is that be big top tier schools aren’t going to play with this, like when the SEC rolls out? And it’s its own thing? I mean, the biggest is obviously not Yeah, they are going to crack down on players doing their own thing, you will have these team sponsorships, the, the the team or the school will be the intermediary there and take its piece, you know, they’re 20 30% agent cut. And then everybody just kind of gets what passes through and whether or not they allow individual players to have it or just this whole team, but I don’t think

Matt Farrar  22:53

they can stop the superstars from from doing it. Right. If they got I mean, they’re gonna it’s gonna kill their recruiting long term, though, right?

Joe Clements  23:01

No, what if all well, this is you know, college sports at the high end is still a cabal. So if all the SEC schools disagree, hey, with sec, that’s not we’re going to doing you wouldn’t play sec football, part of playing sec football is you have to sign this contract, I

Matt Farrar  23:13

see where you’re going. Like I agree, they could say like the SEC, and like the fact that we can get you to the NFL. And the fact that you can make $10 million in the NFL is worth more than making like 20 now, but like, that’s gonna, that’s gonna affect top tier recruiting. But there’s also going to be some really important mid level recruits that are like, Nah, screw that, like, I’m here to get a college scholarship. And if I can make like, $20,000 doing car dealership deals over the next four years to like, I want to do that because like, I’d like to be able to enjoy my college experience as well. So like, I’m gonna go to a different school. And like that was a really important right guard that somebody could have gotten.

Jack Reid  23:49

And I think what’s happening and what you’ll see in the long term is less the schools being obviously involved. And you’re going to see them steering athletes who want to do this to certain agent groups that are currently facilitating this for some of these high profile players. So like, for instance, at Alabama, the top quarterback there, I can’t remember his name who’s clearing a million dollars. Yeah. He’s got he’s got a really high profile, I think, Agent agency or whatever. Yeah, I mean, he’s young, like a full on like NFL agent. Yeah. So I think what you’re going to have is these agencies that are going to be focused on certain schools so like Alabama will have their own group of guys who are helping facilitate and that way the school and the coaches can still have a certain level of perceived control over it. But the school won’t be directly saying like, you can’t play football here. If you don’t sign this contract. It says like, you can’t, you can’t go out and do your Men’s wearhouse sponsorship.

Matt Farrar  24:48

Here’s, I mean, just kind of like wrapping this. Joe, are you about to say something? Okay, just like kind of wrapping this, you know, into, into a little bow. I don’t know that anyone. Any of these companies that are doing you know, in AI l have have figured this out. And that’s not a knock on any company like this. This marketplace is so new. I haven’t

Joe Clements  25:09

seen anything that’s really stood out to me. Yeah, that’s an inventive way to do it. The pajamas thing does that you just mentioned? Yeah,

Matt Farrar  25:14

like, I don’t, I don’t know what this marketplace like, looks like going forward. And so I mean, like,

Joe Clements  25:19

that’s the I’ve heard isn’t delivering pizzas, the local pizza place just hires the players to deliver pizzas for night. And you can call, you know, you’re gonna get your pizza delivered by a player.

Matt Farrar  25:27

Like, not just like the who’s using it in a cool way, but like how to facilitate the deals, right? So I mean, you’ve got some pretty big names, even in the sports world that are doing this. So you’ve got like Gary Vaynerchuk, and his brother AJ Vaynerchuk, and VaynerMedia and Vayner sports that are doing in IML deals. But you know, I obviously had, I’m not privy to what they’re doing. But I don’t know that anybody’s cracked the perfect code yet of how to connect local businesses, with athletes that aren’t the guy that’s making a million dollars in deals. So like, you can make that, you know, connection for a $500,000 deal. Like how do you make those connections or the people

Joe Clements  26:07

when the school local school hostile or warm to it, when the school start talking about it and promoting it? You’ll see that like, local small, medium business space pickup?

Matt Farrar  26:16

Yeah. Because if you’re in a college town, is how does a company I guess, figure that out? When, like, Is there going to end up being 1000 of these companies, like at the services level that help these guys figure out how to do this? Or is it going to end up being like a, you know, a major, like talent agency level where there’s four or five of these companies that just have everybody and they have field reps? You know, like insurance agencies like out in the field? I think so. Yeah. I mean, like that, that’s kind of what I’m getting at is what does this model I think

Joe Clements  26:49

most players are wrapped by an office that gets built through the university athletics program. Yeah, that’s how most players are wrapped. Yep.

Matt Farrar  26:56

Like once is our local FSU office that just like and here’s your local Well, no, I

Joe Clements  27:01

mean, I think it’s the university that is running it so they’ll be okay. Okay. You think the university themselves star players will get their own people? Yeah, for everybody else. And not just football, basketball, but swimming, volleyball, those players, the university will establish like a, you know, an office for this, okay? I l office, okay? And then like that, nio office will probably won’t be very proactive. outreaching on behalf of the athletes, but like people, well, don’t you think they’ll catch on to that pretty quickly, then? No, because they’ll have inbound coming in once it’s like a known thing. It’ll take a few years for,

Matt Farrar  27:34

there’ll be enough to like, keep some people satisfied.

Joe Clements  27:37

The local bar will know like, I get the whole volleyball here, team here for two grand, you know, the University takes $250 on two grand, the rest gets distributed among the players for an hour of work, I think that’s how it’s gonna end up being, because what will happen is like the star players will have enough leverage to broker their own deals, like every other player isn’t going to really have access unless the school helps with it. Because they can’t just go you know, it’s gonna be hard for them to go pitch themselves like a local burger place. And so part of the recruiting I think, will be like, oh, and we have our NFL office that’ll help you with like, you know, NFL deals both for the team though, you’re going to share and like your individual things, if you have any ideas, just go talk the NFL office and like they can see if they can connect you with somebody.

Matt Farrar  28:20

So then I mean, how how should if, like, if you if you started a startup like nl company that like just wanted to help facilitate these deals tomorrow? What do you think the model would be? Would it be trying to like create those regional offices are just not doable?

Joe Clements  28:38

gear? sell stuff? Yeah. Find out what players are interested in selling and then as they build their like up the model,

Matt Farrar  28:45

the old merge stores and Yep, help them figure out like the licensing parts of that, like what colors you’re allowed to use when you’re crossing the line of Yeah. Cool. I like that.

Jack Reid  28:59

JACK, I was just thinking about that that BYU story where the company there built brands out of American Fork Utah sponsored all of their walk on players and effectively covered their their scholarships that they didn’t have for the year. Oh, I didn’t hear about that. So yeah, is a great use of n nl Yeah. Be really smart on their behalf. Haley and publicity standpoint. Yep. And then I think a really a great use of the platform as it stands now, because I don’t think nl looks the same in a year, much less 10 years. Whether it’s front office stuff or the NCAA or whatever power it be 10 years from now says the school can’t be involved in an NFL which I think is a very realistic outcome of schools trying to guidance to your players is that they get completely cut off

Matt Farrar  29:51

from it. You could definitely see like a bill in some state legislatures that just slices them off from it entirely as a as a result. Yeah. Like, I mean that I’m sure I think you could definitely see pushback.

Joe Clements  30:02

So ni l to pay a player’s scholarship is an interesting

Matt Farrar  30:07

thing. Yeah, that’s the first I’ve heard of that.

Jack Reid  30:09

But that’s it’s it’s not just happened with BYU, but it was the the cool exam. Well, biggest first. I mean, it was it was a deal.

Joe Clements  30:16

Why this is an issue for NCAA athletics is because you’re thinking of, you know, college football, basketball where there’s a lot of full scholarships. Most players in NCAA Division One aren’t playing on full scholarships they’re playing. Yeah, so if you had a big donor and the booster space at one, let’s say not basketball, football,

Matt Farrar  30:36

but maybe they wanted to get the entire team to a full scholarship,

Joe Clements  30:40

well know what I so if I really cared, let’s say, I really cared about like, I don’t know, the FSU women’s soccer for State University website, which already really good, right? But then I learned that like, Oh, you know, there’s 10 scholarships split among 20 players, which means there’s 10 players no scholarship, what I would do is as a booster, I’d be like, hey, in your recruiting, you can tell them every every kid gets a full scholarship. Yeah. And so that way this the coach can go out and recruit full scholarships. And so what that means unless the other competing universities also have an nl booster willing to front full scholarships for each one. Yeah, like they have a leg up like

Matt Farrar  31:20

a new asset. Yep. Yeah, yeah. Yeah, I think that’s a super cool idea.

Joe Clements  31:25

So you’re almost I mean, it’s kind of a weird, pseudo,

Matt Farrar  31:30

we’ll figure out how to use it to your advantage, right? Like it’s here. It’s the law, like stop trying to stop trying to figure out ways to do legal jujitsu to make it less painful. And start figuring out ways to use it to your advantage, I think are probably the lessons from the first two months or, you know, really two weeks of you know, the season. Yeah. That anybody got anything else on the sports extravaganza? sports small. Kiersten Alex. Cool. All right. Well, as always, we appreciate you joining us whether you’re listening,

Joe Clements  32:08

or watching URL for YouTube.

Jack Reid  32:10

There’s no unique URL, search podcast directory you’ll find

Matt Farrar  32:15

got a podcast of record.com and we will make sure if it’s not already that the YouTube page is linked at podcast record.com

Joe Clements  32:23

Oh, good point. It wasn’t on there. When I checked I was trying to sue someone on Saturday, which is how I will make

Matt Farrar  32:27

sure it is linked before this episode goes live is

Joe Clements  32:31

on amazing. Technology upload like living in the future. Yeah,

Matt Farrar  32:36

there you go. podcaster record.com. As always, we appreciate you joining. If you’re watching, leave us thumbs up. Better yet, subscribe. If you’re listening. Leave us a rating or review on your favorite podcast app of choice that helps more people discover the show and we like it when more people discover the show. Otherwise, we’ll see you next week. Thanks for stopping by. This is podcast record. record is hosted and produced by me Matt Farrar, Joe Clements and Rebecca Romero with producer Alex Reinhard of record is recorded at gray bridge studios in Tallahassee, Florida. This episode was edited by Alex Reinhardt. Our theme music is composed and performed by Rosco Special thanks to our entire team at SBS here in Tallahassee. You can see more information about the show at our website podcast of record.com. As always, we’d appreciate your reviews and ratings in your podcast app of choice. Those ratings and reviews help more people discover the show which helps us keep delivering quality content each week. Thanks for listening